2015 is probably the best time for entrepreneurs when it comes to offering opportunities for financial growth; however, this is also one of the times with the most competitive and challenging market that the business world have ever experienced. With all the technological advancements and socio-economical improvements that have taken place globally, anyone can startup an online business nowadays. But, starting up an online business and making it successful are things that don’t come along hand in hand; consequently, nowadays we see a lot of business ventures on the internet which startup only to be shutdown a few days later.


Fret not cause there are successful entrepreneurs such as Pete Cashmore (Founder of Mashable Inc), Arianna Huffington (Huffington Post), Jeff Bezos (Amazon), etc who used certain means to get to where they are right now, which is at the peak of the internet business world. Here are a few ways that the most successful entrepreneurs used while pursuing their online businesses:

Proper Utilization of Social Media Marketing

More than 2 Billion people are connected through social media websites such as Facebook, Twitter, LinkedIn, Pinterest, etc. and these numbers make social media websites the most lucrative platforms for internet marketing at the moment. Take the example of Peter Rojas, the founder of Gizmodo.com, a website that provides technology and consumer electronics news, reviews and deals, launched in 2002, the website gained immense popularity within a very short time, which was all because of Peter’s innovation of smart marketing techniques improvising social media platforms. And Peter isn’t the only one who has done it recent times, a lot of other successful entrepreneurs have utilized social media platforms smartly and taken their businesses to great, respectable heights. You might also try out other useful forms of internet marketing such as Pay-per-Click Marketing, Email Marketing, Media Buying Marketing, etc.

Crowdsourcing Feedbacks and Listening to Your Customers:

A blessing of modern day quality information technology is the ease of connectivity with the mass. Social media platforms, mass mailing services and software, forums, etc. can now be used to receive feedbacks about your products and services from your customers. It is imperative for all entrepreneurs to keep on receiving constant feedbacks from consumers about the organization’s products and services and it is necessary for them to keep on evolving and improving according to the customer’s needs and demands. This is one of the key elements of success for any entrepreneur in the 21st century.

A great, SEO Optimized Website:

Although it might seem like the simplest one on the list, its importance and uniqueness cannot be emphasized upon enough only with words; a great website is probably the most difficult thing to achieve on this list. It’s true that you can always hire a professional web developer to build the website, but mind you, most successful entrepreneurs learn web development, even if they hire a developer to do the job because then, you will have the option to constantly re-modify and make changes on your website, enable you to experiment with it until you find the perfect match for your audience’s needs and requirement.


On the other hand, Search Engine Optimization (SEO) is another key element of success for any online business in recent times. This prominent form of internet marketing ensures that your website’s pages are ranked higher on search engines every time a user searches for something that matches the content in your website and like web development, you can learn SEO within weeks and also hire professionals to do it. Our advice would be to hire professionals to make your website SEO friendly since experience may sometimes affect quality in these situations.

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