Website & Digital Content Design for UFI
We have built an official website for a US-based apparel sourcing company United Fortune INC, our service includes UI/UX design, website design & digital media production.
About The Project
United Fortune Inc. is a US-based apparel sourcing company running its operations in multiple countries. We are assigned to develop the brand identity of the company online which includes the official website, digital profile, and digital content. We have used the latest design trends and technologies to create an unique brand identity for them which helped them to create a strong position in global market.
Service Provided
- UI / UX
- Website Design
- Digital Marketing
- Cloud Service
Technologies
- HTML 5
- CSS3
- Javascript
- WordPress
Tools
- Figma
- Premier Pro
- Illustrator
Website
Challenges
UFI in in operation for a while but they didn’t have any proper online brand identity and image. They were running their communications with traditional marketing methods and equipment. Time when we win this client they are already an established business operating globally. While planning our design and choosing technologies we had to keep in mind that it’s a global company and end users are large brands and corporates from different countries and different cultures.
Our Solution
We have started by doing user persona research. We have found that the majority of the end users like content and communication direct & precise. The primary device should be mobile and visuals should be eye catchy. With our mobile-first approach, we have created a simple and minimal UI for the website and used the popular technology WordPress to build the website. Side by side we have written very precise content for the website, and digital profile and prepared script for the intro video of the website. Finally, at the end of the project we have delivered all digital branding materials.
- We designed modern and minimal UI / UX.
- We have built a responsive website with WordPress.
- We have written content for the website and digital profile.
- We have created a video & PDF profiles for the website.
- We deployed the website in the Cloud.
