In a Jackson Heights showroom, a 22K necklace has no fixed price. It depends on that day's gold rate, and on a conversation across the counter. The website had to learn to sell the same way.
Price on inquiry
Kalam Jewelers sells certified 22K and 24K gold and premium-quality diamond jewelry from its showroom in Jackson Heights, New York.
Gold and diamond prices move with the daily market rate, so nothing is sold on a fixed price tag. A customer asks about a piece, and the sale becomes a consultation, often in person at the counter.
A faster checkout would not have closed that gap. The website needed to work the way the counter does.
Invento rebuilt the site on WordPress from the ground up and wrote two custom WordPress plugins of its own.
Visitors browse the full collection by category, filter by price and sort by popularity, rating or newness. There is no add-to-cart. Each piece carries a Price Inquiry button instead.
A tap opens WhatsApp with the message already written, naming the piece and linking to it. The conversation starts where it would at the counter: with the piece in question.
Message text as generated on kalamjewelery.com
WooCommerce plugins that hide prices or add a generic inquiry button
A WhatsApp Price Inquiry on every piece, for jewelry priced on the day
Its own WooCommerce catalog mode plugin, because no standard plugin matched that exact flow
Kalam already posts video reels on Facebook. The second plugin brings them onto the homepage, so visitors see the shop's own videos without leaving the site.
Need a WooCommerce feature no plugin offers?We build custom WordPress plugins around the way your business actually sells.
Discuss your ideaRequirements for the catalog mode flow and the Facebook Reels feed.
A competitor and UX review, the plugin architecture and the theme plan.
The WordPress site, both custom plugins and the product catalog.
QA and cross-device testing, then go-live at the end of May 2026.
From the first click to the conversation, the path now mirrors the counter.
Beyond the catalog
One-of-a-kind pieces created with the customer, to their own style.
Old gold jewelry traded in for new pieces.
Professional cleaning that brings back a piece's original shine.
Alongside a dedicated Diamonds section and customer testimonials.
Kalam Jewelers, a 22K and 24K gold and diamond jeweler in Jackson Heights, New York, needed a website that sells the way its showroom does: by consultation, at the day's gold price. In May 2026 Invento rebuilt the site on WordPress and WooCommerce with two custom plugins. A catalog-mode plugin replaces add-to-cart and checkout with a WhatsApp Price Inquiry on every piece, and a Facebook Reels plugin shows the shop's reels on the homepage.
Ask first, then talk. The website now works the way the counter always has.
Jewelry, made-to-order goods, anything priced on the day. Tell us how you sell, and we'll show you a website built around it.
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